Digital Signage – 5 Reasons to Go Digital

Digital Signage, also called Digital Signage or Digital Posters, brings life and movement to the environment. Namely, they are designed to capture the attention of consumers and deliver messages that are specially designed to work in the environments where the signs hang.

WHY DIGITAL SIGNAGE?

It's more important than ever to give customers a great experience. Purchases we can carry out from home, so to achieve the experience itself, customers come out to the companies and stores. That is why more and more companies are making use of technology. And there's a reason why digital signage is so popular.

Digital signs and digital posters have, among other things, the advantage that they can improve the customers' experience. Among other things, by informing and presenting entertainment in the form of graphics, video, audio and images on everything from small POS screens to giant video walls.

THE MAIN ADVANTAGES OF DIGITAL SIGNAGE

There are endless benefits and opportunities for digital signage, and it can be used to inform, entertain, educate and communicate with customers, among other things. So there are endless possibilities when using digital signage.

1. SAVE TIME – DIGITAL DISPLAYS ARE SUBJECT TO CHANGE AT A MOMENT'S NOTICE

Digital displays can be changed at the same time from one location. Whether they are distributed throughout the country or even the whole world. If a company wants to advertise a new product, or broadcast the same information to all their screens at once, they can do this. And they can be sure that the new material will be implemented across all their locations at the same time.

This is also important for branding purposes, where it's important that the in-store experience in one place aligns with the experience in another.

3. CORRECT MESSAGE AT THE RIGHT TIME – DIGITAL DISPLAYS CAN BE CHANGED AUTOMATICALLY

By using time-based software, one of the benefits of digital signage is that you can program your screens to change during the day or week. For example, if you offer special offers that are valid at specific times (e.g. a specific date, a certain time, the first business day, the first Friday, etc.), this can be set via software.

Software can also be used to determine which screens should display which type of content. So it doesn't have to be the same content you run on all screens.

4. MORE ATTENTION WITH DIGITAL DISPLAYS

Digital displays can be used to attract passers-by who have otherwise never entered the store. Although any type of window decoration can attract attention, i.e. traditional signs, product displays, mannequins, etc., digital posters have a very strong advantage: they can take advantage of sound and movement. Therefore, on average, digital signs capture more than 400% more views than static signs.

5. GREATER RESONANCE

Studies of digital billboards showed that 83% of exposed passers-by remembered at least one of the ads they had shown over the past 30 days. 65% remembered 2 and almost half – 47% – remembered 3 ads. This is due to the combination of gestures, sound, graphics and content.

6. MORE IMPULSE PURCHASES

A survey found that 19% of people said they had made an unplanned purchase because of digital signage. When you combine these unplanned purchases with digital signage's effect on revenue, it's easy to see how much digital signage means to business.

7. EXPERIENCE SHORTER WAIT TIMES WITH DIGITAL ENTERTAINMENT

No one likes to stand in line. For many, long queues are reason enough to leave a store. That is why more companies are investing in numerous payment stations and self-service systems, to prevent long queues and to lose customers.

Studies show that customers find it much easier to stand in line if they are entertained. According to a recent survey on checkout queues, 69% of customers said long queues were the most annoying part of shopping. It beat high prices (66%) and inventory sold out (65%). 84% of these customers reported that entertainment on digital screens helped them pass the time while waiting.

Therefore, screens near cash registers are an advantage. They can distract customers with product videos and anything else they feel to show their customers. Customers are therefore less frustrated with waiting, and the company is able to advertise to them without it being bothersome.

8. DIGITAL SIGNS ARE BETTER FOR THE ENVIRONMENT

Still not sure why digital signs and digital posters are important; Well, what about the fact that you want to take good care of the environment? Digital signage is considered a greener alternative to printed content. Reducing paper and plastic consumption helps to care for the environment through reduced pollution and deforestation. In other words, you want to embrace the technology of the future and make Denmark a little greener. And customers notice that.

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