Digital Signage – 5 Reasons to Go Digital
Digital Signage, also called Digital Signage or Digital Posters, brings life and movement to the environment. Namely, they are designed to capture the attention of consumers and deliver messages that are specially designed to work in the environments where the signs hang.
WHY DIGITAL SIGNAGE?
It's more important than ever to give customers a great experience. Purchases we can carry out from home, so to achieve the experience itself, customers come out to the companies and stores. That is why more and more companies are making use of technology. And there's a reason why digital signage is so popular.
Digital signs and digital posters have, among other things, the advantage that they can improve the customers' experience. Among other things, by informing and presenting entertainment in the form of graphics, video, audio and images on everything from small POS screens to giant video walls.
Digital signs and digital posters make customers curious and give them easy access to information. This makes it easy to get in touch with customers and increase sales. Among other things, the signs can be placed strategically around e.g. a store to create impulse purchases. Or to inform about products that customers might not otherwise have seen.
Digital signs and digital posters are a popular tool. It is the intersection of the physical and digital worlds, making your physical location an extension of the digital environment
Digital signs and digital posters can be implemented in countless ways. They can be applied by companies across almost all industries. And it is a competitive advantage for many companies with physical locations to use digital signs and digital posters.
AO-100 – OUTDOOR A-SIGN 43"
Here you get the optimal digital A-sign in a semi-outdoor version, on battery. And the ultimate freedom to place the sign wherever you want. Both outside and inside.
THE MAIN ADVANTAGES OF DIGITAL SIGNAGE
There are endless benefits and opportunities for digital signage, and it can be used to inform, entertain, educate and communicate with customers, among other things. So there are endless possibilities when using digital signage.
1. SAVE TIME – DIGITAL DISPLAYS ARE SUBJECT TO CHANGE AT A MOMENT'S NOTICE
Digital displays can be changed at the same time from one location. Whether they are distributed throughout the country or even the whole world. If a company wants to advertise a new product, or broadcast the same information to all their screens at once, they can do this. And they can be sure that the new material will be implemented across all their locations at the same time.
This is also important for branding purposes, where it's important that the in-store experience in one place aligns with the experience in another.
2. SAVE MONEY WITH FINANCIAL SIGNAGE
Besides being able to quickly change the content on your digital signs, it's also the best way to keep your brand consistent across different locations. This can be done without the lengthy and expensive process of, again and again, printing new traditional posters, removing the old posters and putting up the new ones.
So even though it requires start-up capital to install digital displays, there will then be no additional costs. Unlike printed posters and pamphlets that need to be changed frequently, digital signage will serve you a long time without blowing your budget. In the long run, you will have saved a lot of money in print, which will help increase your profits.
VL-100 ANDROID DISPLAYVL-100
Series is a rugged and stylish 19-55" Android series with metal enclosure and aluminum
3. CORRECT MESSAGE AT THE RIGHT TIME – DIGITAL DISPLAYS CAN BE CHANGED AUTOMATICALLY
By using time-based software, one of the benefits of digital signage is that you can program your screens to change during the day or week. For example, if you offer special offers that are valid at specific times (e.g. a specific date, a certain time, the first business day, the first Friday, etc.), this can be set via software.
Software can also be used to determine which screens should display which type of content. So it doesn't have to be the same content you run on all screens.
4. MORE ATTENTION WITH DIGITAL DISPLAYS
Digital displays can be used to attract passers-by who have otherwise never entered the store. Although any type of window decoration can attract attention, i.e. traditional signs, product displays, mannequins, etc., digital posters have a very strong advantage: they can take advantage of sound and movement. Therefore, on average, digital signs capture more than 400% more views than static signs.
5. GREATER RESONANCE
Studies of digital billboards showed that 83% of exposed passers-by remembered at least one of the ads they had shown over the past 30 days. 65% remembered 2 and almost half – 47% – remembered 3 ads. This is due to the combination of gestures, sound, graphics and content.
6. MORE IMPULSE PURCHASES
A survey found that 19% of people said they had made an unplanned purchase because of digital signage. When you combine these unplanned purchases with digital signage's effect on revenue, it's easy to see how much digital signage means to business.
7. EXPERIENCE SHORTER WAIT TIMES WITH DIGITAL ENTERTAINMENT
No one likes to stand in line. For many, long queues are reason enough to leave a store. That is why more companies are investing in numerous payment stations and self-service systems, to prevent long queues and to lose customers.
Studies show that customers find it much easier to stand in line if they are entertained. According to a recent survey on checkout queues, 69% of customers said long queues were the most annoying part of shopping. It beat high prices (66%) and inventory sold out (65%). 84% of these customers reported that entertainment on digital screens helped them pass the time while waiting.
Therefore, screens near cash registers are an advantage. They can distract customers with product videos and anything else they feel to show their customers. Customers are therefore less frustrated with waiting, and the company is able to advertise to them without it being bothersome.
8. DIGITAL SIGNS ARE BETTER FOR THE ENVIRONMENT
Still not sure why digital signs and digital posters are important; Well, what about the fact that you want to take good care of the environment? Digital signage is considered a greener alternative to printed content. Reducing paper and plastic consumption helps to care for the environment through reduced pollution and deforestation. In other words, you want to embrace the technology of the future and make Denmark a little greener. And customers notice that.
Interesting signs in the above category:
VL-200 ANYWHERE L-SKILTHer
you have the L-sign that can be placed anywhere it is desired to create awareness and take advantage of the promotional effect.
SL-100 HAND SANITIZER TERMINALWho
doesn't see the benefits of having a hand sanitizer terminal standing for customers these days. And here it is available with a 22" screen, so you take advantage of time and space for kind-promoting messages.
AI-100 – DIGITAL A SIGN 43"
Stylish indoor A sign, which can be moved from one to the other point-of-sell location as often as desired.